Cloverfield Clip---OMG!

JJ Abrams is a viral marketing genius. After announcing his Cloverfield project with a bang this summer, he's posted this incredible 5-minute clip and announced whoever gets the most clicks gets an exclusive preview screening in their city. This is just begging for everyone to post the clip on their site, and I'm no less gullible.

As someone who was in New York on 9/11, this video brings a chill to my spine. I know it's just a monster movie, but it touches on a lot of post-9/11 fears, as it's obviously meant to. Not even the sight of hipsters running for their lives in fear can make me crack a smile. There's also some smart media commentary: notice the insane number of camera phones that are whipped out quicker than tears when the Statute of Liberty head crashes onto Manhattan Island.

I'm pretty excited about this, and can't imagine this film won't be anything but a (pardon me) monster success.